Privacy Policy

These privacy policies always apply when using any of Muskoka Media Group’s products and services. Therefore, regardless of whether you are a user,, site affiliate or someone else, you should be mindful of these policies.



The world is a fast-moving place. That means we need to periodically update our privacy policy to reflect new initiatives, products and services.


Any changes to our privacy policy will be promptly reflected on this page, which will take effect upon posting. Muskoka Media Group encourages you to revisit our privacy policy from time to time to review the most current version. Your continued use of our websites, products and services following the posting of any changes constitutes acceptance by you of such modifications.


For your information, the last time Muskoka Media Group’s privacy policy was updated was: 2020-09-25.


Consent and Disclosure


By providing personal information to Muskoka Media Group, you consent to its collection, use and disclosure in accordance with Muskoka Media Group’s privacy policies. Consent to the collection and certain uses of the information may be refused or withdrawn by you subject to legal or contractual requirements. In the event you withdraw consent please note, Muskoka Media Group may not be able to offer certain information or services to you.


Use and Disclosure Without Consent

In certain circumstances, Muskoka Media Group may be permitted or required by law to disclose personal information without consent. Those circumstances may include:

  • -Where the information was public;
  • -Where required by law;
  • -Where it is necessary to protect the rights of an identifiable person or group;
  • -Other circumstances recognized by privacy legislation as permitting disclosure without consent.


Disclosure to Law Enforcement
Muskoka Media Group reserves the right to report to law enforcement agencies any uses of Muskoka Media Group websites including but not limited to, that it, in good faith, believes to be unlawful. You agree that Muskoka Media Group may release your personal information to law enforcement agencies where Muskoka Media Group has reasonable grounds to believe that such release is reasonably necessary to protect the rights, property and safety of Muskoka Media Group or any person.


Protecting Personal Information


Muskoka Media Group takes reasonable steps to protect information from unauthorized access or disclosure in a manner commensurate with its sensitivity, value and criticality. This applies regardless of the media on which the information is stored, the location where the information is stored, the systems used to process the information or the processes by which information is handled.


The measures used to protect personal information include physical measures (e.g. locked filing cabinets), organizational measures (e.g. information is available to other persons only on a need-to-know-basis) and technological measures (e.g. computer passwords).


While Muskoka Media Group puts in place reasonable precautions, we cannot guarantee at all times the security of the information. No method of transmitting or storing data is completely secure, particularly with regard to Internet applications.


Accuracy and Retention


Muskoka Media Group attempts to insure the Personal Information under its control is as accurate, complete, current and relevant as is necessary for its identified purpose.



Muskoka Media Group retains Personal Information as long as is necessary to fulfill the purpose for which it was collected. Muskoka Media Group has in place a record management practice consistent with the nature and need for the information and legislative requirements.


Access to Personal Information


Individuals may request access to any Personal Information about themselves retained in Muskoka Media Group records. All access requests must be in writing and must be directed to Muskoka Media Group’s Chief Privacy Compliance Officer. Access requests must be accompanied by appropriate identification satisfactory to Muskoka Media Group. Muskoka Media Group has the right prior to responding to any access requests, to take whatever steps it deems necessary to confirm the identify the person making the request. Muskoka Media Group will endeavour to provide any applicable information within 30 days of the date of the request.


Muskoka Media Group may charge a nominal amount for costs incurred in providing the information, where reasonable and allowed by law.


Where an individual believes that the Personal Information in the Muskoka Media Group file is inaccurate, he or she may have appended to the record any alternative information, where Muskoka Media Group is of the view that the appended information is, in fact, correct.


Muskoka Media Group has the right to decline to provide access to Personal Information in a number of circumstances, including where the information:

  • -Is subject to solicitor-client privilege;
  • -Could interfere with law enforcement, investigative or regulatory functions;
  • -Would disclose of Personal Information of another individual;
  • -Would cause serious harm to another individual;
  • -Is confidential business information that may harm Muskoka Media Group or the competitive position of a third party;
  • -Any other circumstances recognized by the privacy legislation. Where the information cannot be disclosed, the individual making the request will be provided with the reasons for non-disclosure.


Third Parties


Muskoka Media Group doesn’t operate in the nether world. We work with other companies (known as “third parties”) to bring you information and services. While we always strive to work with third parties operating using high privacy standards, working with third parties could have an impact on how your personal information is handled.


Third Party Links and Sources of Information 


Many Muskoka Media Group products, including, may include links to third party websites. Before using those third party websites, you should carefully examine their privacy policies because any personal information that you choose to provide to them will be subject to their privacy policies.


Many Muskoka Media Group products, including, use third party service providers, for example, to store information in the Cloud. Some of these service providers, and the databases where they store personal information, are located outside of Canada. You should note that where personal information is located outside of Canada, it is subject to the laws of that jurisdiction in which it is located, and could be subject to lawful demands for access by law enforcement agencies.


Potential Risks when Providing Personal Information to Muskoka Media Group


We have an obligation to tell you if there are any risks to you that could result if someone (not us!) misuses the personal information you provide us. Honestly, we’ve struggled what to say here as most of the information we collect is not particularly sensitive.


One thing we wanted to flag, however, is that whenever you share your email with another person using our websites, there is a risk that other person could misuse that email. We’ve taken legal (e.g. terms of use), technological (e.g. anti-spam filters and CAPTCHA technology) and design (e.g. designing our systems to reduce the likelihood of your email being misused) measures to try to limit such abuse, but no system is perfect. Please feel free to report any potential abuse to us.


Also, keep in mind that when you provide your personal information to an agent or broker (for example to, advertise your listing), the agent or broker may use a variety of Muskoka Media Group products or services and third party systems and software solutions to promote that property and conduct the transaction. So your personal information may end up in more places than you originally anticipated. Talk to your agent or broker to find out just what exactly they do with your personal information, so you aren’t surprised.